19 Examples of the Best Marketing Campaigns on the Internet

19 Examples of the Best Marketing Campaigns on the Internet Marketers are always looking to be inspired by the most innovative and creative campaigns. Even if we work in â€Å"boring industries† or without big budgets†¦ There’s something inspiring about seeing others in our profession pull out the big guns and launch a brilliant  marketing campaign like no one’s ever seen before. You can’t help but wonder what your creativity could unleash if you weren’t bound to typical marketing constraints like lack of budget, broken collaboration, managerial apprehension, and general project management hurdles that come along with planning campaigns with a lot of moving pieces. Go ahead, let your imagination fly. These real-life examples of the best marketing campaigns are bound to get your creative juices flowing. But first, download this marketing campaign planning bundle  to help you overcome some of the marketing constraints listed above. These templates *might* not be able to magically unlock some pot of cash to increase your marketing budget or instantly solve all your communication problems, but they’ll certainly help you plan your next marketing campaign more efficiently. You’ll find: An Annual Marketing Budget Template  to plan the financial aspects of all your marketing. A Marketing Plan Outline  to lay a good foundation for all your campaigns. A Marketing Campaign Checklist  to kick off your project right. A Marketing Project Management  Calendar to plan your entire strategy. The Most Creative Interactive Marketing Campaigns Data, technology, and new platforms have given marketers the ability to adjust and respond to customer actions in real-time. These marketing activities often fall into the category of â€Å"interactive marketing† and give individuals a unique, one-on-one exchange with a brand that wouldn’t otherwise be possible. Examples of interactive marketing campaigns include: Contests Quizzes, polls, and surveys Events and experiences And more†¦ Let’s break down some awesome examples of uber-creative interactive marketing campaigns. SNCF: Europe, It's Next Door This interactive marketing campaign from France’s national railway system encouraged Inter-European travel by giving individuals a sneak peek at what was happening around other cities in real-time. The company set up a series of doors which opened to two-way video screens. Individuals on the other side were located in a city across Europe. The video allowed individuals to interact with each other in a unique and engaging way. The campaign drew people into the idea of traveling to a new city and raised awareness that SNCF could make that trip a reality. Key Takeaways for Marketers: Go beyond video by exploring two-way video communication. Record the experience so it can be used for additional marketing opportunities. Make sure your marketing campaigns also achieve organization goals. Heineken: Go Places Heineken launched the first â€Å"Go Places† campaign in 2016 with the aim of highlighting the company’s unique personality and company culture to prospective employees. The first campaign allowed individuals to partake in an interactive interview†¦ a sort of â€Å"choose your own adventure† combined with a strengths finder outcome. Following the interactive questionnaire, individuals are given their results and encouraged to apply for a position with their LinkedIn profile. Key Takeaways for Marketers: Marketing campaigns can sell the company, too. Not just the product. People love personalized results. Showcase real employees when possible. Expedia: Explore Great Britain The Expedia microsite is an interactive video  that allows watchers to toggle between British cities as five different hosts give tours of their cities. Upon completing the video, Expedia gives a custom itinerary based on how much time you watched each location’s video. The custom itinerary provides lodging recommendations and what to see and do in each city. The video jumps from location to location seamlessly and offers viewers a customizable experience that makes you want to watch several times so you don’t miss anything. Key Takeaways for Marketers: Provide a unique offer at the end to encourage people to complete the video. Tie in real business results to show to campaign’s worth. Utilize a microsite to ensure a great user experience. Waze: On the Road Waze took all of their data and leveraged it into an item of sponsored content with the New York Times. The data presented interesting trends in how we drive, when, and to what locations. What makes this content interactive is the company added quiz functionality to test the reader’s smarts about trends in driving. Key Takeaways for Marketers: Interactive marketing doesn’t have to be overly complicated. Data can be used to create interactive marketing tools/quizzes for marketing purposes. Partner with another company to increase reach.

General Electrics Two

General Electrics Two The Present Strategies of General Electric Marketing/Sales General Electric provides a great variety of products and services to its customers. They include home electric appliances, engines for airplanes, medical equipment, software solutions, etc. Apart from that, the company has established several water cleaning facilities throughout the world (General Electric, 2010, unpaged). At the core of marketing strategies, employed by the management of this organization lies the idea of diversity.Advertising We will write a custom assessment sample on General Electrics Two-Decade Transformation: Jack Welchs Leadership specifically for you for only $16.05 $11/page Learn More This is one of the strengths of this enterprise: decline in demand for a certain type of product will have catastrophic effects on the company. However, one should bear in mind that this organization has a very high turnover rate among marketing personnel is very high, and this can be viewed a s a weakness since continuous rotation of the personnel can eventually decrease the performance of the marketing team. To some extent, the turnover rate is the heritage of Jack Welsh’s reign. Manufacturing Operations The manufacturing operations of this enterprise rely on the idea of the so-called â€Å"boundaryless company† in which there are no barriers between manufacturing and engineering (Bartlett Wozny, 2005). Largely, the concept of boundaryless company exemplifies a matrix organization, in which the employees closely cooperate with one another. Furthermore, this company advocates the importance of the lean production and reduction of labor costs. Finance/accounting At the given moment, the net revenue of this organization constitutes the total revenue of this organization $ 157 billion, while the cost of revenue is $ 65,3 billion (General Electric c, 2010, unpaged). It should be noted that in the companies in 2010 the financial performance of this organization has deteriorated especially in comparison with two previous years (General Electric c, 2010, unpaged). General Electric pursues transparent accounting policies. In particular, it reports include not only the information about revenues and operational costs, but also the data about cost of revenue, inventories, debt, long-term reliabilities, and so forth. This transparency enables an investor to better evaluate the efficiency of this organization.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Human Resources/Personnel The principles of HR management in General Electric were laid down by Jack Welsh. The company pays close attention to the assessment of employee’s performance. Overall, this company greatly relies on the so-called vitality curve, in which the workers are divided into five ranks or groups in terms of their performance (Bartlett Wozny, 2005, p 13). The t hing is those employees, who are continuously put in the third category (C) are most likely to be dismissed. This strategy can be viewed as both strength and weakness of the enterprise. On the one, it allows the management to retain only well-performing employees. However, it also results in the high turn-over rate and tension among employees and poor teamwork. Another important feature, we need to mention is the tendency to downside and delayer the personnel. Innovation At this point, RD (Research and Development) efforts of this organization are aimed at the development of nanotechnologies and more eco-friendly technologies (General Electric, 2010, unpaged). On the whole, such an approach to RD can be explained by the fact that the management wants to secure a leading position in these two burgeoning industries. Management The management of this organization has been significantly influenced the strong personality of Jack Welsh, who has radically transformed the company during eig hties and nineties. We can several out several features of the management in the company. One of them is the so-called philosophy of â€Å"Stretch† (Bartlett Wozny, 2005, p 9). It urges the managers and their employees to continuously improve the financial performance of their departments. Secondly, we need to mention that the management of this enterprise always involves the front-line employees into decision-making. Even though Jack Welsh retired in 2001, its successor Jeffry Immelt do not try to alter his managerial policies and policies. Other It is also important to discuss the quality control in General Electric. The company adopts the so-called Six Sigma approach, which relies on interdepartmental cooperation, orientation toward customer needs, the use of numerical and qualitative methods to assess the quality of products and services. (Bartlet Wozny, 2005, p 11).Advertising We will write a custom assessment sample on General Electrics Two-Decade Transformati on: Jack Welchs Leadership specifically for you for only $16.05 $11/page Learn More New Product/Market Opportunity Alternatives There are several areas to which the management of this organization should pay more attention to renewable energy industry, for example, they may need to engines that would be able to use biofuels. One should remember that in the near future, the demand for eco-friendly technologies would only increase both in the United States and in Europe. Another industry, which could be of great interest to General Electric, is nanotechnologies, since it has applications in various spheres such as electronics, healthcare, IT and so forth. External Threats The increasing importance of renewable energy. General Electronic actively participates in oil production and transportation while a great number of modern manufactures as well as customers are willing to decrease their consumption of oil-related product as it is both expensive and harmful to the e nvironment (General Electric, 2010, unpaged). The adoption of new technologies can greatly diminish the revenues of this corporation. Legal restriction imposed on oil extraction. Again, we need to emphasize an idea that the company is very dependent on the demand as well as supply of oil. In the light of the recent Deepwater Horizon oil spill, the extraction of oil will become even more difficult especially in the United States. The increasing competitiveness in the software market. The company has to compete with such international corporations like IBM, Honeywell International, Microsoft, Apple, etc. IT is one of those industries where the number of market players continuously increases. Mission Statement To formulate the mission statement of this company, we can use the words of its former CEO, Jack Welch, who wanted General Electric to become the â€Å"the most profitable and highly diversified company on earth† (Bartlet Wozny, 2005, p 2). Thus, we may argue that the mi ssion of this enterprise is to retain the status of the world’s leading manufacturer that can respond to the abrupt changes in political, economic , technological and cultural environment. It is also possible to single out several objectives: To strengthen the firm’s position in such industries as renewable energy and nanotechnology. To decrease the turnover rate in the organization. To broaden the range of products and services. Strategies The management can adopt different strategies to achieve these objectives: One of the first tasks is to abolish the use of vitality scales as means of assessing employees performance. To purchase or merge with those companies which specialize in the production of nanotechnologies and renewable energy systems. To invest more capital in the research and development. Internal Environment Analysis The internal environment for GE can be identified through a strengths and weaknesses analysis – the two internal aspects of SWOT a nalysis. Such can be identified with various elements such as management, human resource (HR) strategy, and financials of the internal environment. For GE the first strength include a sound HR strategy that rewards employees based on performance measures that take care of wide array of contribution – e.g. the four E’s (Energy, ability to â€Å"energize others†, edge and execution) (Bartlett Wozny 2005).Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Secondly, the entity’s strength lies in a committed leadership with Welch leading from the front, and the support of the management team that he had established. Commitment of leadership team to the values and vision of the organization is identified as a key driver to establishing organizational transformation (Cohen 2004). Thirdly, the strength of the organization lies with its diversification into service businesses that offer enhanced value to the customer. Such services offer the company the opportunity to increase customer satisfaction, an antecedent to establishing long-lasting customer relationships (Gronroos 2004). Finally, the entity’s strong financial performance is critical for supporting its expansion programs across the globe. The entity’s weaknesses on the other hand arise from a centralized decision-making process with Welch at the center of each decision. Such a process is disadvantageous in a number of ways. Firstly, it could limit effective tr ansition with prospective successors being used to a culture of a â€Å"father-figure.† Secondly, such a strategy is limited with the globalization strategy the entity embarked on. With its operations extending into global regions, such a strategy limits the speed of implementation at overseas subsidiaries and may face cultural and political barriers where the organization is perceived to benefit â€Å"foreign† players more. Fig 1:  GE’s Internal Environment During Welch’s Two-Decades at the Helm Strengths Weaknesses Human resource strategy – sound strategy with well-outlined measures of performance and rewards. Management – committed to the organization’s values and vision. Product diversification – Creation of value-adding units e.g. service businesses that could increase customer commitment reading to a long-term relationship. Financials – strong financial performance (appendix for financial ratios). Improved profitability over the period Welch was in leadership. Corporate strategy – centralized with CEO being at the center of all decision-making processes, could affect transition, affect global operations e.g. implementation of strategies may take time if controlled from a centralized place, may also face cultural barriers if not specific to a certain region’s environmental and cultural attributes. External Environment Analysis External environment analysis can be assessed through the opportunities and threats an entity faces – the two external aspects of SWOT. On the threats end, aspects of a political, economic, social, technological, legal and environmental nature may affect an entity such as GE. Alternatively, external environment may be assessed for competitiveness based on the porter’s five forces (Dagmar Recklies 2001). These forces are buyers’ bargaining power, suppliers bargaining power, new-entrant’s threats, threat of substi tutes and competitive rivalry between existing players (Dagmar Recklies 2001). From the case study, such aspects that are applicable to GE can be identified on a matrix format. Fig 2:GE’s External Environment Opportunities Threats Expansion to global environments e.g. via acquisitions enhances economies of scale and reduce susceptibility to country-specific macroeconomic shocks, economic meltdowns that provide the company the opportunity to purchase going concerns with a potential at reduced prices as it has previously done (Bartlett Wozny 2005). E-business opportunities – use Internet, social media tools to better customer engagement thus get important feedback to improve its services and product offerings. Use virtual technology to support virtual teams that could have cost-cutting effects. Political – Globalization strategy exposes the entity to different political systems. In countries where there’s political instability, the entityâ⠂¬â„¢s business is affected Economic – though economic downturns provide the entity with buying opportunities, they also present barriers to increased revenues, e.g. in its oil and gas businesses. Socio-cultural – through its expansion into various continents where cultural orientation differs from its home country, GE’s faces a threat of cultural barriers especially with its centralized management that could lead to preference of local providers to the entity. Technology – technological differences in areas the entity operates in may limit the standardization of entity’s process. Such could affect the long-term sustainability of boundaryless strategy that Welch initiated. Environmental – various activities of GE are subject to adherence to set standards for carbon emissions. As environmental policies change (e.g. when emissions trading schemes become altered), the entity could be presented with the pressure of maintaining its business opera tions within allowable limits. Fig 3:Competitiveness Buyer’s power Buyers’ bargaining power is high in a number of its businesses. Customers of rail services and energy products for instance may be governments, which wield high bargaining power. Strategy – form relationship with buyers with high bargaining power such as governments. Supplier’s Power High supplier power in areas such as labor Strategy – enter into agreements with worker’s unions. New Entrants High in some businesses – e.g. credit services by its finance (consumer and business options) could be taken up by many microfinance institutions coming up in many global locations. Low in others – e.g. in rail, oil and gas, and aviation that require high capital investment. Strategy – dependent on the business Substitutes High – e.g., locomotive trains are rivaled by automobile industry in many countries. Water treatment systems can be s ubstituted with chemical purification methods. Strategy – create value-addition services around its products and avoid price wars. Competitor Rivalry GE’s competitors are wide ranging. Financial services have competitors better suited to offer services in that area since it is their core business. Electric distribution – individual countries could have state owned companies that are under protection by the governments. Strategy – invest in competitors, buyout competitors where possible, sell-out to competitors where long-term sustainability is not possible. Conclusion and recommendations Transformational leadership is a core characteristic of successful organizations in the increasingly competitive business environment. This paper evaluated GE’s two-decade transformation during the leadership of Welch (1981-2001). Core strengths of the company noted during the transformation process were a sound human resource strategy, management commitm ent to values and vision of the entity, creation of value-adding units, and strong financial performance. Its centralized management approach during Welch’s time, was however a weakness that could have negatively affected transition and global expansion. Opportunities for the business lie in expansion to foreign markets to enhance economies of scale and reduce susceptibility to country-specific macroeconomic shock, e-business opportunities brought about by increasing impact of the Internet in people’s lives, and using such technology to enhance customer engagement that would help it improve its products. The entity’s threats include political, legal, economic and social aspects brought along by its expansion to global locations. Due to the wide array of businesses that GE is involved in recommendations are wide ranging. In products where the buyer power is high, e.g., where the government is the buyer, GE should create relationship with such buyers by offering i ncentives that would make it the preferred provider. Such incentives could include committing to programs that aim to improve the livelihood of people living in such areas. Similarly, where competitor rivalry is high, GE could evaluate purchasing stocks in local companies that are protected by home-country government policies References Bartlett, CA Wozny, M 2005, GE’s two-decade transformation: Jack Welch’s leadership, Case 9-399-150, Harvard Business School. Cohen, AR 2004, ‘Building a company of leaders’, Leader to Leader, pp. 16-20, influencewithoutauthority.com/images/Building%20a%20Company%20of%20Leaders%203-05.pdf. Dagmar Recklies 2001, Porters 5 forces, Recklies Management Project GmbH, themanager.org/pdf/p5f.pdf. Gronroos, C 2004, ‘The relationship marketing process: Communication, interaction, dialogue, value’, Journal of Business Industrial Marketing, vol. 19, no. 2, pp. 99-113. General Electric 2001, GE annual report 2000, ge.co m/annual00/download/images/GEannual00.pdf. General Electric. (2010). The Official Website. Accessed from fundinguniverse.com/company-histories/General-Electric-Company-Company-History.html General Electric. (2010). General Electric Company (GE) annual SEC income statement filing via Wikinvest. Accessed from wikinvest.com/stock/General_Electric_Company_%28GE%29/Data/Income_Statement#Income_Statement Pillai, R Williams, EA 2004, Transformational leadership, self-efficacy, group cohesiveness, commitment and performance’, Journal of Organizational Change Management, vol. 17, no. 2, pp. 144-159. Pretorious, M 2009, ‘Leadership liabilities of newly appointed managers: arrive prepared’, Strategy Leadership, vol. 37, no. 4, pp. 37-42. Rowold, J Heinitz, K 2007, ‘Transformational and charismatic leadership: Assessing the convergent, divergent and criterion validity of the MLQ and the CKS’, The Leadership Quarterly, vol. 18, no. 2, pp. 121-133.

Ethics in Business Summative Assignment Essay Example | Topics and Well Written Essays - 2000 words

Ethics in Business Summative Assignment - Essay Example However, Vin Diesel has recently become a vegetarian and no longer consumes the product. Amie feels disturbed by the ethical ramifications of the celebritys endorsement and is pondering how to proceed with the advertising project in the face of ethical concerns. Individuals in the advertising business, or even amongst general society, are often challenged when they consider ethics and legality to be similar; however ethics and the law are two very distinctly different things (Nickels et al, 2005). Amie, the copywriter for Laird & Laird, questions the ethical appropriateness of using recent vegetarian convert Vin Diesel as the spokesperson for Basils Best bacon. Because the celebrity no longer consumes the product, Amie feels that consumers may be unintentionally misled by the endorsement, since potential health issues are being intentionally omitted from Diesels promotion of the product. However, the Advertising Standards Association has established that so long as the endorser can accurately testify to verifiable personal use of a product, with no mention of strictly present usage, the celebrity endorsement is legally valid. I believe that Amie is engaged in such a dilemma to where she is ineffectively relating legalities with that of ethi cal issues, thus she is not able to separate the two very different viewpoints. The first step that Amie needs to take to satisfy her apprehension is to adequately measure her perceptions to determine whether an ethical situation actually exists. Marketing communications and advertising messages must consistently be accurate and truthful in order to meet appropriate standards (Gershon & Buerstatte, 2003). With this in mind, it has been clearly illustrated through both personal communications with Vin Diesel and in his legalised testament to his historical satisfaction with the consumption of Basils

Project management Assignment Example | Topics and Well Written Essays - 4500 words

Project management - Assignment Example Organisational Structure Project Team Structure The project is to be managed by a single project manager, reporting in to the Operations Director. The organisational structure chosen depends to a large extent on any methodology used and whether the organisation has any existing project management structures that are appropriate. For the purposes of this paper, it is assumed that there are no existing structures and the organisation does not have a preferred project management methodology. Projects are usually organised in one of three ways, according to Clements and Gido (2006 p.390): functional, project and matrix. The functional structure is typically used in organisations producing standard products and projects tend to be managed in-house, if they ever occur. The project-type organisation assumes that the project is a complete entity in its own right, with its own manager, team and resources. The projects are large, complex and expensive, taking years rather than weeks or days. T here may be several projects running at once, but they are independent of each other. The matrix structure is similar to the project-type structure, in that multiple projects run at the same time. However, the projects can vary in size and scope from a few months to several years, and the resources need to be co-ordinated across them all. It is similar to the functional structure in that functional expertise is retained. There is a functional manager as well as a project manager involved in organising the project and co-ordinating the resources. This classification of structures is mirrored in the Project Management Body of Knowledge (PMBOK) (Project Management Institute (PMI) 2004 p.28). Based on this brief description, the project-type structure would appear to be suitable. But before a final decision is reached, other possibilities should be assessed. If the PRINCE2 (Office of Government Commerce (OGC) 2009) methodology was to be used, a different organisational structure would b e recommended. This would comprise a Project Board, with three members (Senior User, Senior Supplier and Project Executive), to whom the project manager would report. The project could be a separate organisation, like the project-type structure above, or it could take place within another organisation, similar to the functional structure, depending upon the circumstances and the decisions of those involved (ibid, pp.31-43). The three roles on the Project Board represent the interests of the user, the supplier and the business (the Project Executive). The Project Executive is the ultimate authority of the project and may report into a Programme Board if the project is one of a number focused on achieving a particular set of outcomes. The Senior User represents the ultimate users of the project’s outputs who will take those outputs into business-as-usual operation. The Senior Supplier represents those who will provide the resources that create the project’s outputs. PRIN CE2 can be used for any size of project as it is considered a generic approach to project management, focusing solely on the management aspects of project management, rather than any specialist contributions (ibid, p.4). So arguably it could be used in this situation as well. This approach to project management organisation is also used by the Association for Project Management (APM), where the Project Board is referred to as the

Maternal Nutrition During Pregnancy

Maternal Nutrition During Pregnancy Reflection on maternal nutrition during pregnancy and advice given to a client The aim of this assignment is to reflect on my learning experience and the time spent with a midwife in an antenatal clinic advising pregnant women on a nutritional diet for a healthy pregnancy. Also, the reflection helped me recognise a negative aspect of my experience, as well as focus on the positive part of the event. For this essay I will use Gibbs’ (1988) type of reflective cycle. The model contains six phases necessary to complete one cycle of reflection associated with description of an event; my feelings and deep thoughts, evaluation and analysis of the case, examination of the whole situation and summary of my experience. My second clinical placement was in an antenatal clinic in a hospital. On the day I worked with a registered midwife providing nutritional advice to pregnant women. According to the Nursing and Midwifery Council (2015), in order to protect the chosen woman and her partner’s anonymity, I will refer to them utilising the pseudonyms Anne and Tom. Anne arrived on time for her appointment with the midwife. She was a twenty two year old lady, primigravida, nine weeks plus one day pregnant. Also, Anne had a body mass index (BMI) of 23, and her pregnancy was unplanned, but she was excited to discuss her nutritional needs with us. After welcoming Anne and introducing ourselves, I obtained a verbal consent from the client to participate and discuss nutritional issues during her pregnancy. The midwife knew me well as we had worked together almost a week. I had some experience managing and recording maternal observation, but she was aware that I had never presented nutritional information directly to a woman. At first, the midwife advised me to get familiar with the hospital policy and procedural guidance about food and nutrition during pregnancy. A day before Anne’s appointment, the midwife and I discussed the subject of high nutritional requirements and the appropriate diet to be maintained throughout the pregnancy. I began my interview with Anne by communicating in a friendly and professional manner in order to establish a positive attitude to her future maternity care. After that Anne was asked some general questions in relation to her food preferences and allergies. At all times I was closely supported and supervised by the midwife, and as the discussion progressed I felt more confident in providing Anne with the required details for a healthy diet. I explained that a healthy eating is essential throughout pregnancy and a variety of different types of food is recommended to help the mothers stay fit and well. In addition, I indicated that plenty of fruits and vegetables of different colours will provide the body with essential vitamins, minerals and fibre, which will help the digestive system and prevent constipation. Anne remarked that she felt nausea in the mornings and that she could only tolerate certain foods. She added that meals did not taste the same as before. Also, she indicated tha t her stomach got upset and her appetite considerably diminished following the smell of certain foods. Next, the midwife got involved in the conversation and reassured Anne that morning sickness in the early days was completely normal, but as long as it was not severe would resolve by 16 to 20 weeks of pregnancy. Moreover, the midwife suggested that getting up slowly from bed in the morning may reduce the symptoms. Also, Anne was advised to drink plenty of clear fluids and to eat something dry, such as a toast or crackers for breakfast. I added that eating frequently small snacks and avoiding heavy meals can improve food intake significantly. Furthermore, Anne was encouraged to drink approximately two litres of water a day. It was essential for her body system to work perfectly and to prevent dehydration. On the other hand, soft fizzy drinks contain high amount of carbohydrates and could lead to overweight. Particular attention was paid to meals containing substantial amounts of sugar, salt and fat. The National Health Service (NHS) (2009) states that an increased amount of saturated fat can lead to overweight and heart disease. Furthermore, the midwife went through all the information about protein meals, dairy food and carbohydrates. In addition, Anne was informed about some foods and drinks which were unsafe in pregnancy, as they may harm or cause severe malformation of the fetus. For example, daily consumption of caffeine needs to be limited to 200mg. There are concerns that high amounts of it can cause miscarriage or delivery of an infant with low birth weight. Alcohol intake is completely forbidden, due to the fact that it can affect the foetus’s development. Risk of Salmonela virus can be avoided by cooking all meat and eggs thoroughly. Another harmful bacteria to pregnant women is Listeriosis, found in soft cheeses, unpasteurised milk, shellfish and undercooked meat (NHS, 2009). However, listeria can be destroyed by cooking all type of meat, eggs and ready meals thoroughly (National Institute for Health and Care Excellence [NICE], 2014). I briefly informed Anne about some of the important vitamins and minerals she needed throughout pregnancy. For instance, folic acid, vitamin D, iron, vitamin C and calcium. For example, the daily recommended dose of folic acid in the first trimester of pregnancy is 400mcg (NICE, 2014). The midwife added that frequent intake of folic acid can diminish the risk of having an infant with health issues such as spina bifida. Furthermore, a nutrition brochure was offered to Anne and she was advised to read it. Finally, Anne was encouraged to take daily supplements due to the high level of vitamins and minerals required in pregnancy. Anne appreciated the nutrition-related details, but at the same time she looked overwhelmed with information. Initially, I was somewhat anxious and hesitant to speak in front of a client and to provide Anne with evidence based information on nutrition in pregnancy. However, as the client became comfortable and appeared willing to understand the importance of healthy eating while pregnant, I felt confident communicating with her. Moreover, it was essential that I was supported by my mentor and encouraged to move outside of my comfort zone. The midwife and I felt united throughout our preparation for the interview with the client and we built strong cooperative skills. Sloper (2004) identified that cooperative working is beneficial for the clients, as it increases their satisfaction of care provided and builds trust in staff members. Nevertheless, I felt that Anne was overloaded with information. It might have been more helpful to present a smaller amount of educational materials over several meetings, rather than the bulk of it in one single session. However, Anne was pleased with the information presented, as we tried to focus on her individual needs. Some studies show that an antenatal education increases women’s knowledge and helps them choose a variety of healthy meals during the pregnancy (Feilitzen, Radestad, Hildinsson Hà ¤ggstrà ¶m-Nordin, 2009). However, one of the main problems was that great amount of information was given in a short time. Lavender, Moffat and Rixon (2000), reported that some nutrition information may be given to women in their preconception consultation with a general practitioner. On a few occasions use of medical jargon was observed. England and Morgan (2012) assert that use of medical language in the health sector can create misinterpretation and confusion in clients and this may have a negative effect on their care. Both my mentor and I had prepared well for the session, applying evidence-based information. We had planned the discussion and kept the client engaged with the presentation material. Furthermore, I was guided by my mentor to find relevant sources of dietary information and present them to Anne in a simple way. After the interview I felt more comfortable speaking in front of a client and I realised that it is completely normal to feel nervous. On a few occasions, my mentor used sensitive humour to decrease the level of stress and to stimulate discussion. Moreover, developing a good relationship with my mentor helped me to expand my understanding of what I need to achieve through my clinical placement. Also, I had opportunity to combine my theoretical knowledge with practical experience and reflect on my clinical involvement. It was vital understanding Anne, and I set aside my judgement in order to recognise her current condition of nausea and vomiting. Valuing Anne as an individual and understanding her current condition will boost her belief in health professionals. Studies show that moderate nausea and vomiting during pregnancy do not need medical treatment (Tiran, 2014). Nevertheless, women suffering from this must not be dismissed, but monitored and supported by health care professionals. Specifically, a knowledgeable midwife can advise the women on the use of complementary therapies. The Royal College of Midwives (2014) state that all midwives must have basic knowledge of the advantages and dangers of complementary therapies. On the other hand, if the midwife has little or no understanding of natural remedies, it can lead the clients to seek advice from unreliable sources, such as the internet. Therefore, it may be equally risky for these women, as information provided via internet can sometimes be unsafe or inaccurate. The women must be mentally supported by midwives, as hyperemesis can lead to serious conditions and women isolation (Dean, 2014). Effective communication between a client and a medical practitioner, as well as good nutritional planning, can significantly decrease the symptoms of hyperemesis. Midwives often advise pregnant women to take multivitamin supplements. The best option is to provide vitamins and minerals through a varied diet, such as consuming plenty of fresh fruits and vegetables (NICE, 2014), as this will reduce the need for purchasing expensive supplements. On the contrary, use of over the counter vitamins by pregnant women could falsely raise the sense of security (Coutts, 2000). Moreover, synthetic supplements are often not distinguished by the human body and are excreted in urine or stored up as fat (Nolan, 1998). Additionally, pregnant women should be extra cautious with supplements containing vitamin A, as high levels could be detrimental for the fetus (Blincoe, 2008). The most significant challenge for me in a clinical setting was the ability to listen effectively to my mentor in order to support and advise a healthy pregnant women about the right nutritional choices. Furthermore, it was important to educate our clients about a balanced diet in order to maximize the possibility for growth of a healthy infant. Women with sensible eating habits and normal BMI will provide the fetus with the perfect environment (Seaman, 1997). Alternatively, poor maternal nutrition could affect the growth and development of the normal fetus. Reflecting on that day and analysing the meeting with Anne helped me understand how I can improve presentation of information in the future. I have reviewed the session with my mentor and realise that I can facilitate discussion, rather than just provide information. My mentor openly shared her practical experience with me and this made me realise that I can use posters to visualise the dietary information. For example, next time I can play a short video related to the benefits of healthy eating to prompt further debate. Also, I need to increase my basic nutritional knowledge in order to support women better in their dietary needs. Overall, the involvement in a clinical placement helped me become logical and creative in my future career. Moreover, various information presentation strategies were discussed with my mentor to help me improve my service user presentation in a clinical setting. The benefits of learning by doing increased my understanding of establishing a nutritious diet in pregnant women in order to deliver a healthy infant. From others’ experience and my own mistakes I learnt how to improve in the future.

Unemployment :: Working Jobs Careers Labor Essays

Unemployment In compiling unemployment statistics for the United States and other developed countries an unemployed person is defined as anyone who is capable of working and is actively seeking work but is unable to find a job.1Before a person can be unemployed in this sense he must be an active member of the labor force in search of a job. Students and Homemakers perform work, but they are not considered employed unless they are paid; however, they are not considered unemployed unless they are actively seeking gainful jobs. In societies in which a majority of the citizens are able to earn a living by working for others, being unable to locate and obtain a job is a very serious problem. Unemployment is widely used as a measure of workers' welfare because of the human costs and feelings of rejection and personal failure. The proportion of workers unemployed also shows how well a nations human resources are used and serves as an index of economic activity. The civilian labor force comprises the total of all civilians classified as employed or unemployed. The total labor force also includes members of the Armed Forces stationed either in the US Or abroad. The unemployment rate represents the number unemployed as a percent of the civilian labor force.2 Unemployment can be divided percent of the civilian labor into three types known as frictional, structural, and cyclical. The first form of unemployment is frictional unemployment. Frictional unemployment arises because workers seeking jobs do not find them immediately. While looking for work they are counted as unemployed.3 This could happen if suppose a person loses a job, perhaps because the work is finished. For example a construction craftsman when the job is finished; or it could happen to an actor or actress when the show closes. It will ordinarily take some time before that person finds another job. But while construction workers and entertainers can ordinarily expect to face this problem from time to time, it is something that can happen to anyone employed. People who are simply between jobs, in this sense, are said to be frictionally unemployed. The amount of frictional unemployment depends on the frequency with which workers change jobs and the time it takes to find new on es.4 This is a particularly important category, since this category of unemployment can never be eliminated or reduced to zero. Even in the best functioning market economy, there will be some people who are between jobs.

All-in-One Computer Security Systems Essay

All-in-one Computer Security Systems CIS/105 Some of the different programs that I choose to use as all-in-one security that has total protection are Norton Internet Security and McAfee has an exclusive active protection technology that analyzes and blocks threats in milliseconds. McAfee can immediately detect and remove viruses, even root kits, adware, spyware, and blocks. McAfee has a two-way firewall which blocks outsiders from hacking into your PC. The program also contains other features including ways to better the health of your PC. Norton Internet Security plus 360 versions 4. 0 warns you of dangerous downloads before you install and run them on your computer. Norton Internet Security has an extra layer of protection that detects viruses, spyware, Trojans and other threats. In addition Norton 360 4. 0 identifies applications that are impacting the performance of your PC. Using an all-in-one computer security protects your CPU from hijackers, identity theft, spyware, and virus. In addition using a security all in one center generally protects the user computer on its own. This keeps your system and all your information safe from others. There are some security programs which protect as well such as Anti-Virus, Anti-Spyware, Anti-Spam, Anti-Root kit, Identity Protection, Link Scanner Active Surf, Link Scanner Search, Web Protection & Firewall, and Sophisticated threat detection. Using an all-in-one security system is effective because the programs are not conflicting with each other; instead they all work together within one system. An all-in-one security system will use less running memory than several security systems running parallel to each other. All-in-one security system is effective in many elements such physically secured security appliance, content discrimination, quick recovery from failure, highly configurable logging and notification, simplicity, high uptime, economy secure connections, well-conceived security system policies, scalability, distributed architecture, of IP addresses, secure remote management and communication, authentication, virtual private networking, and summarize and report network activity. What the all in one computer security systems protect against is with spyware, virus, identity theft, and hijackers. The all in one computer security systems block the threats from getting onto your computer as long as it is running at all times. References McAfee. McAfee Total Protection 2010. Retrieved from. http://download. mcafee. com/products/manuals/en-us/mtp_datasheet_2010. pdf Norton by Symantec. Top-ranked Protection. Norton 360â„ ¢ Version 6. 0. Retrieved from. http://us. norton. com/360 Internet Security Handbook. What Makes a Good Network Security System and effective security system. Retrieved from. http://www. watchguard. com/help/lss/41/handbook/need_fo3. htm